A good approach is: Start with a small question or a specific event, analyze it and take it to a bigger picture. This can be done by thinking about Business Email List what the essence/cause of that event is . For example, the fact that Facebook has changed its privacy policies is a sign that the X problem is happening. Its impacts will reach the Business Email List industry because... With this way of thinking about and analyzing a situation, you can go back and do a causal analysis (diagnostic analysis) or go ahead and do predictive analysis. Typically, predictive Business Email List analytics needs diagnostic analytics first, but you can choose what your approach will be for that exact content.
This approach will work very well when producing different types of content, such as: opinion articles; market analysis; case studies. You Business Email List can also look into other analysis or creative/critical thinking techniques to Business Email List help you bring unique ideas to life. Common Types of Thought Leadership Content As we said, there is no exact type, but Business Email List surely we discovered that some were easier to produce and would have a greater impact in our market. We decided to start with these 5 different types: Opinion articles case studies Business Email List Industry analysis Interviews storytelling.
Opinion articles In this type of content, counterfactual opinions work very well. To produce them, we need to reflect on common sense to Business Email List see what is true and what is not, and find a "correct way" that relates to our narrative. It's like finding the "old way" and showing "our way, the new way", as Raskin says. For example: growing organically was Business Email List just a counterfactual view of the prevailing narrative (and still is) for a lot of people. It can also be a new approach to the same model/argument, something that has been "ignored" or just needs more attention. These topics can also be related to a trend or hot topic relevant to Business Email List our audience, but must have timeless value.